Golf/country clubs: the drive for $1m memberships

Source: Financial Times. In Asia, golf club membership fees are soaring. © Bloomberg

• Exclusivity, status and scarcity driving value in #luxury golf/country club market.
• At $1m for membership in Asia, that’s a lot of exclusivity!
• Virtual golf targeting a younger demographic is also a potential new #growth category….

https://www.ft.com/content/6146b943-9ed9-43f9-9731-d2fc495833a7?desktop=true&segmentId=7c8f09b9-9b61-4fbb-9430-9208a9e233c8#comments-anchor